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Tips to help write content for your website

Content is king when it comes to selling services or products online.
However, finding inspiration for content can be difficult. While you can always turn to the experts, there are many things that you can do on your own to brainstorm topics and start writing great content for your website.

Here are some tips and ideas to get you started:

Keep your audience in mind
It’s important to understand who you’re writing for so that you can tailor your content to them. What are their needs and interests? How will your content help them?

Make it helpful
Your content should be helpful, informative, and/or entertaining. Give your readers something valuable that they can take away from your site.

Keep it fresh
No one wants to read stale, outdated content. Keep your information current and your readers will keep coming back for more.

Write catchy headlines
Your headlines should be attention-grabbing and accurately reflect the written content.

Solve a Problem
Think about problems that you, or your customers, have. What needs to be fixed? What needs to be improved?

Learn from your competitors
Look at your competitors. What are they doing right and wrong? What types of content are they creating?

Emulate, not copy
Look for examples in your field. What other companies are doing successfully? What types of content are they creating?

Industry news
Look at news stories. What type of news is dominating the news in your industry?

Add visual interest
Using images and infographics, you can break up text and add visual interest. Additionally, you can embed videos that further explain your topic. But, remember that for visual information to work effectively, it has to be relevant. Visual information shouldn’t distract from the point you’re making.

IN SUMMARY

When writing content for your website, think about how you want the reader to read your content. If your content is about a business that is trying to attract clients, then structure the content like a business brochure. Summarise the key points in the content and then provide the reader with a call to action.

Think about the topic you’re writing about, ask questions, research, read, write down key points, add pictures or videos, write for your audience, write in your own style, have fun and help your audience.

Need further assistance with your website copy and content? We can help!

Contact VIP Websites today and start a new website for your small business!