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We are a web design & development company that have been building engaging & dynamic websites for over 20 years. At VIP Websites we will help you to advertise and attract new clients by introducing your business in a modern and professional way.


5 Ways to Attract More Local Customers

5 ways to attract more local customers

As a business owner, it’s important to attract as many local customers as possible. There are a number of ways to do this, including advertising in local media, participating in local events, and word-of-mouth.

Let’s explore 5 ways to attract more local customers to your business:

1. Add local keywords on to your website
By including local keywords, you can make your website more visible to people who are searching for businesses like yours in their local area. This will help you to get more website visitors and potentially convert more of them into customers.

This can be done in several ways, such as including your city or region in your site’s title tag, using local keyword-rich content, and creating location-specific pages.

By including local keywords, you can let search engines know that your site is relevant to searchers in your area, which can help you attract more visitors and improve your search engine ranking.

For example, if you offer plumbing services in Luton, it would be worthwhile adding a page that had this in the URL or

2. Complementary business relationships
Building relationships with complementary businesses is a great way to expand your reach and grow your business. By partnering with businesses that complement your own, you can tap into new markets and reach new customers. And, by working together, you can create a stronger overall offering that will benefit both businesses.

In order to build relationships with complementary businesses, it is important to first identify what complementary businesses are. These are businesses that offer products or services that are complementary to your own business. For example, if you are a business that sells office supplies, a complementary business might be a business that sells office furniture.

By building relationships with complementary businesses, you can create a symbiotic relationship that can be beneficial for both parties.

3. Offer loyalty rewards and coupons
Offer coupons and loyalty rewards to your customers to show your appreciation for their business.

Loyalty rewards can be in the form of discounts, freebies, or exclusive offers. Coupons are a great way to show your customers that you value their business and want them to come back again.

4. Promote customer reviews and testimonials
When it comes to promoting your business, one of the most effective tools you have at your disposal is customer reviews and testimonials. These are direct endorsements from people who have experienced your product or service first-hand and can be extremely persuasive in swaying potential customers.

There are a few different ways you can showcase customer reviews and testimonials. One is to simply include them prominently on your website or marketing materials. Another is to create dedicated social media posts or even video testimonials. Whichever approach you take, make sure you are highlighting genuine and honest feedback.

When used effectively, customer reviews and testimonials can be a powerful asset in your marketing arsenal.

5. Get listed in map-based search results
As a business owner, you want to ensure that your business is easily found by potential customers. One way to do this is to get included in map-based search results. Map-based search results are those that show up when someone searches for a specific location on a map.

To get included in these results, you need to make sure your business is registered with the major map providers, such as Google Maps and Apple Maps. You can do this by going to their websites and following the instructions. Once your business is registered, you will start appearing in map-based search results, making it easier for potential customers to find you.

Local customers are important because they are more likely to become regulars and recommend your business to others. So make sure your business is visible and inviting and that your marketing materials highlight what makes your business special and relevant to the local community.

Increase your odds of getting found in local searches by having a company website and a tailored listing on Google Places.

By attracting more local customers, you’ll be able to increase your sales and grow your business.

Contact VIP Websites today and start a new website for your small business!